12SIXTY IDENTITY – UBER UNICORN

12SIXTY IDENTITY, WEBSITE & PRINT COLLATERAL
RESPONSIBILITIES - ART DIRECTION + UX/UI DESIGN
I love noodling all disciplines of design so this was a bit of dream project for me. When I was approached with creating an identity system for a restaurant who's name alluded to a historic event from it's hometown, I knew it had to be rustic yet modern - lived-in yet new.

Pairing hand-drawn lettering with a sharp, clean font, I was able to establish the look and feel. From there, I created the menus, business cards, stationery, style guide & website! visit the site

PRODUCED AT TRAFFIK | CREATIVE DIR: ADRIENNE WILLIAMSON